TORONTO, January 13, 2026 — Leads & Copy —
Sabio Holdings announced today that App Science™ audience segments used in Sabio campaigns gained higher levels of attention than the CTV average in the same period. The company specializes in helping top global brands reach, engage, and validate (R.E.V.) streaming TV audiences.
According to TVision research reports, campaigns for a telecommunications company using App Science’s audiences consistently exceeded CTV averages for attention and attention-to-duration. The reports also found that Sabio-placed inventory was more likely to be seen in co-viewing situations than “premium” inventory.
The campaigns leveraged multiple exclusive App Science audience segments, including Hispanic adults, tech enthusiasts, Baby Boomers, and Android users combined with Spanish-language creative. This alignment drove higher attention metrics.
Helen Lum, EVP of App Science, stated that the research validates the Sabio and App Science approach to reaching and validating audiences. Lum added that the company can align user behavior, interests, and demographics with a client’s objective and KPIs, resulting in better performance because of their app-based proprietary graph.
Inventory placed by Sabio delivered an attention-to-duration ratio as high as 3% above CTV averages for the same time frame. Sabio-placed inventory was also more likely to be seen in co-viewing situations than “premium” inventory, like hybrid SVOD/AVOD (+4%) and AVOD apps (+8%).
Hassan Babajane, CRO of TVision, said attention and co-viewing are important metrics for advertisers to understand as they seek to maximize the impact of their CTV campaigns. He added that viewers are engaged and attentive, ads perform better. Sabio is able to optimize the impact of each ad placement for its customers by delivering high attention and highly co-viewed inventory.
App Science connects mobile device and CTV streaming data from more than 1 billion device IDs and maintains a household graph of 80 million U.S. households, representing 70% of all streaming households.
TVision’s CTV Campaign Measurement solution provides person-level data, including presence in room, co-viewing, and attention. TVision’s always-on, passive, second-by-second CTV panel measures hundreds of CTV apps and millions of viewing sessions.
Sabio Holdings (TSXV: SBIO, OTCQB: SABOF) is a Los Angeles-based Adtech company specializing in helping top 100 global brands reach, engage, and validate (R.E.V) streaming TV audiences in a fragmented media ecosystem. Sabio leverages its end-to-end ad-supported streaming tech stack, which features App Science™ a non-cookie-based SaaS analytics and insights platform with a proprietary 80 million household graph and AI capabilities alongside its ad-serving technology and direct supply.
For further information, contact Sajid Premji, Chief Financial Officer, at investor@sabio.inc, Phone: 1.844.974.2662; or Sam Wang, Investor Relations, investor@sabio.inc.
Source: Sabio Holdings
