Toronto, Ontario — February 18, 2026 — Leads & Copy — Keek Social Inc. (TSXV: KEEK) has announced a strategic shift from traditional social networking to social commerce, aiming to capitalize on the growing global monetization trends in live streaming and creator-driven commerce.
The company plans to introduce live streaming monetization technologies that will allow creators and users to generate and share revenue across multiple channels. These include live streamer tipping and virtual gifting, paid subscriptions and premium content access, live-stream shopping and integrated e-commerce transactions, and brand sponsorship and creator marketplace tools that utilize Keek’s patent-pending ad insertion technologies.
Keek’s management believes that user monetization is more important than user acquisition and will define the next generation of social platforms. These features are expected to diversify revenue streams beyond traditional advertising and align Keek with high-growth global trends.
Social commerce has become a dynamic sector in digital media. Data from China’s Ministry of Commerce and iResearch indicates that live-streaming e-commerce transactions in China exceeded RMB 4.9 trillion (approximately USD $680+ billion) in 2023, making it one of the largest segments of digital retail globally.
Platforms such as Douyin and Taobao Live in China have established live-stream shopping as a multi-hundred-billion-dollar annual market segment within e-commerce. In the global live streaming monetization space, services like Bigo Live reportedly process over USD $2 billion annually in live-stream tipping and virtual gifting revenue, according to company disclosures and filings by its parent company JOYY Inc.
Keek’s management believes that engagement without monetization limits shareholder returns, creator economies require direct revenue pathways, and social commerce integrates entertainment, retail, and payments into a unified ecosystem.
Upcoming technology releases will focus on seamless in-stream payments, secure transaction processing, and scalable revenue-sharing infrastructure.
Over the coming quarters, Keek intends to launch upgraded live-stream monetization features, expand creator onboarding programs, develop strategic partnerships in e-commerce and payments, and explore expansion opportunities in high-growth international markets.
Keek Social Inc. will provide updates to shareholders as product milestones are achieved.
Keek Social Inc. is a publicly listed technology company focused on building digital engagement and monetization platforms. The company is transitioning its focus toward social commerce and live-stream monetization technologies to unlock scalable global revenue opportunities.
Source: Keek Social Inc.
