SEATTLE, Washington — February 19, 2026 — Leads & Copy — Jones Soda Co. (CSE: JSDA) (OTCQB: JSDA) has begun shipping its Sunset Sarsaparilla 12-packs to Club store locations across most of Canada.
The rollout represents Jones Soda’s largest licensed club-store deployment to date, leveraging high-velocity 12-pack formats designed to drive repeat purchases and premium impulse demand within the Club channel. The distribution now spans every Canadian province, significantly expanding the availability of the Fallout™-inspired beverage lineup north of the border.
This shipment is the latest from the Jones partnership with Betheda Softworks to create a series of sodas inspired by the popular Fallout franchise. Canadian fans of the Fallout franchise have expressed strong demand for the in-game beverages, which had previously been limited in availability.
Jones Soda, founded in Canada, prioritized the expansion as part of its broader strategy to align brand heritage with high-engagement fan communities and national retail partners. The company recreated the in-game beverage experience in physical form after receiving positive responses from early purchasers and strong fan engagement online.
The Sunset Sarsaparilla 12-pack is the first Jones Soda licensed release to include exclusive collectible postcards featuring themed drink recipes.
Scott Harvey, Chief Executive Officer of Jones Soda Co., stated that this rollout brings together authentic storytelling, disciplined partnerships, and scalable retail execution. He added that expanding availability nationwide was a priority, as Jones was born in Canada and it remains an important part of who they are. Harvey also noted the encouraging early sell-through, which reinforces the strategy of pursuing high-impact collaborations that perform well in national club channels.
The Fallout™ platform builds on Jones Soda’s proven playbook of leveraging pop-culture partnerships to drive incremental distribution, social engagement, and retail velocity. Similar licensed launches have historically generated outsized performance versus core SKUs during initial launch windows, particularly in limited and collectible formats.
The company expects the Fallout™ platform to continue expanding through additional pack formats, geographies, and licensed activations throughout 2026, supported by sustained fan demand and strong retailer interest.
The rollout reflects Jones Soda’s broader strategy of driving profitable growth through branded innovation, expanded distribution, and high-engagement consumer experiences.
Jones Soda Co.® (CSE: JSDA, OTCQB: JSDA) is a leading craft soda manufacturer that markets and distributes premium craft sodas under the Jones® Soda brand. Jones’ mainstream soda line is sold across North America in glass bottles, cans and on fountain through traditional beverage outlets, restaurants and alternative accounts. The company is headquartered in Seattle, Washington.
Source: Jones Soda Co.
