Toronto, Ontario — January 19, 2026 — Leads & Copy — Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) has announced the grand opening of Yolks Breakfast’s first Quebec location at 44 Brunswick Blvd, Unit 101, Dollard-des-Ormeaux, Montreal, Quebec. This marks the first of twenty-six contractually committed Yolks locations planned across Quebec with the Company’s experienced local development partners. Yolks Breakfast is known as a boutique restaurant brand that serves breakfast, brunch and lunch.
According to Sean Black, Chief Executive Officer of Happy Belly Food Group, opening the first Yolks Breakfast location in Quebec is a significant milestone for both Happy Belly and the Yolks brand. He also stated that Quebec has been a strategic priority for Happy Belly since signing the 26-unit Area Development Agreement for the province.
Black said that the announcement highlights the strong nationwide demand for Yolks as a breakfast brand. He added that their Quebec Area Developer partners bring more than 20 years of experience operating successful corporate and franchised restaurant concepts, including a proven track record with breakfast brands in the Quebec market. The Chief Executive Officer states that Happy Belly Food Group is proud to officially plant its flag with the first restaurant opening in the province of Quebec and thanks their development partners for their leadership, commitment, and execution in bringing the first of many Yolks locations to life as Happy Belly continues to accelerate its franchise growth across Canada.
The new Yolks Breakfast restaurant in Dollard-des-Ormeaux offers the brand’s signature chef-driven breakfast, brunch, and lunch menu in a high-traffic retail corridor serving families, professionals, and students.
Black added that the opening reflects Happy Belly’s disciplined real estate strategy and asset-light franchising model. He stated that Happy Belly continues to focus on securing strong locations that shorten build-out timelines, improve return on invested capital, and position their brands for long-term success. Black also said that Quebec is a key growth market for Happy Belly, and Yolks is well positioned to become a leading breakfast brand in the province.
This Montreal opening, reflecting the brands sixth location out of fifty-one secured in Area Development agreements nationwide, builds on Yolks Breakfast’s strong national momentum, with franchise agreements already in place across British Columbia, Alberta, Ontario, and Quebec, and continued demand from experienced multi-unit operators. Happy Belly now has 666 contractually committed retail locations across its portfolio of emerging restaurant brands.
Chef Steve Ewing is a strong proponent of breakfast. Ewing takes care and puts effort into the menu. The eggs are free-range, the bacon is local, and the hollandaise is made from scratch.
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.
Happy Belly Food Group Inc. is a leader in acquiring and scaling emerging food brands. The Company’s portfolio includes Heal Wellness, Rosie’s Burgers, Yolks Breakfast, Via Cibo Italian Street Food, and others.
Sean Black
Co-founder, Chief Executive Officer
Shawn Moniz
Co-founder, Chief Operating Officer
If you wish to contact us please call: 1-877-589-8805
Source: Happy Belly Food Group
