MONTREAL, Quebec — January 13, 2026 — Leads & Copy — GURU Organic Energy Corp. (TSX: GURU) has launched GURU Zero Dragon Fruit Cherry Sorbet, a new organic energy drink designed for a clean and refreshing boost.
The new flavor, rolling out in January across Quebec, select U.S. markets, and online, aims to redefine what New Year Energy should feel like.
GURU Zero Dragon Fruit Cherry Sorbet combines the taste of cherry sorbet with the brightness of dragon fruit, delivering a naturally uplifting experience with zero sugar, sucralose, and aspartame. It is powered by organic green tea caffeine, L-theanine, and catechin (EGCG) to support focus and metabolism.
Carl Goyette, President and CEO of GURU, stated that the new product captures the company’s commitment to providing a modern, clean energy choice.
Each can contains 140 mg of natural, organic caffeine from green tea, supports metabolism and focus with green tea catechin (EGCG) and L-theanine, and is proudly brewed in Canada.
GURU’s new campaign, “Every small win deserves a cherry on top”, reframes energy as something earned through consistency.
Launching in January, the campaign will include digital video, social media, influencer collaborations, experiential activations, and retail experiences across Canada and select U.S. markets.
The launch of GURU Zero Dragon Fruit Cherry Sorbet is a milestone in GURU’s strategy to lead the Good Energy® movement.
GURU energy drinks are made from plant-based active ingredients, including natural caffeine, and contain no artificial sweeteners, sucralose, or aspartame.
GURU Organic Energy Corp. (TSX: GURU) launched the world’s first natural, plant-based energy drink in 1999. The company markets organic energy drinks in Canada and the United States through a distribution network of about 25,000 points of sale, and through its website and Amazon.
The company is committed to cleaning the energy drink industry in Canada and the United States.
GURU Organic Energy
Carl Goyette, President and CEO
Ingy Sarraf, Chief Financial Officer
514-845-4878
investors@guruenergy.com
Francois Kalos
francois.kalos@guruenergy.com
Source: GURU Organic Energy
