VANCOUVER, BC — January 7, 2026 — Leads & Copy —
Else Nutrition Holdings Inc. (BABY) (BABYF) (0YL0) announced plans to relaunch its Canadian business in early 2026. This strategic re-entry is part of the company’s broader growth and margin optimization strategy and is expected to generate CAD$500,000 in initial-year revenue.
Else initially entered the Canadian market in mid-2022 through a local distribution partner. The launch gained traction, with Canadian revenues surpassing CAD$1 million in 2023, supported by distribution across most major national retail chains.
During Q4 2024 and the first half of 2025, Canadian revenues declined due to temporary out-of-stock conditions and reduced marketing investment. In July 2025, the distributor relationship was terminated and the Company decided to transition to a direct distribution model, that offers higher margins and better commercial control.
As part of this strategy, Else initiated direct engagement with Canada’s largest national retailer in Q3 2025. The Company has since been approved as a direct vendor, with product distribution expected to resume in stores in early 2026.
In parallel, Else is advancing discussions to re-establish relationships with additional national retailers, onboard new retail partners, and appoint a local distributor to support specialty and independent retail channels. The Company also plans to expand its Canadian e-commerce presence through Amazon, its direct-to-consumer platform, and additional online marketplaces.
The Company expects Canadian operations to generate approximately CAD$500,000 in revenue in the first year following relaunch, with Canada projected to represent 10–15% of U.S. sales over time, reflecting its importance as a core growth market.
Hamutal Yitzhak, CEO and Co-Founder of Else Nutrition, stated that the company has always viewed Canada as a strategically important market. Yitzhak added that the company’s return to Canada under a direct-to-retail model positions them for more sustainable growth, improved margins, and stronger execution, aligning with their broader expectation of accelerating revenue growth beginning in 2026.
To delve deeper into Else Nutrition’s offerings and its revolutionary approach to nutrition, visit www.elsenutrition.com
About Else Nutrition Holdings Inc.
Else Nutrition Holdings Inc. (TSX: BABY, OTCQX: BABYF, FSE: 0YL) is focused on developing innovative, clean, and Plant-Based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, Plant-Based, non-soy formula is a clean-ingredient alternative to dairy-based formulas. Since launching its Plant-Based Complete Nutrition for Toddlers, made of whole foods, almonds, buckwheat, and tapioca, the brand has received thousands of testimonials and reviews from parents, gained national retailer support, and achieved rapid sales growth.
Awards and Recognition:
“2017 Best Health and Diet Solutions” award at Milan’s Global Food Innovation Summit
#1 Best Seller on Amazon in the Fall of 2020 in the New Baby & Toddler Formula Category
“Best Dairy Alternative” Award 2021 at World Plant-Based Expo
Nexty Award Finalist at Expo West 2022 in the Plant-Based lifestyle category
During September 2022, Else Super Cereal reached the #1 Best Seller in Baby Cereal across all brands on Amazon
Source: Else Nutrition Holdings Inc.
