VANCOUVER, BC — January 5, 2026 — Leads & Copy — ELSE NUTRITION HOLDINGS INC. (TSX: BABY) (OTC: BABYF) (FSE: 0YL) has appointed Natie Zilberberg as Chief Financial Officer and Corporate Secretary, effective January 5, 2026. Zilberberg is replacing Shay Shamir.
Zilberberg is a finance executive and Certified Accountant with over a decade of experience leading finance functions at high-growth, VC-backed companies across fintech, agrotech, and renewable energy. Most recently, he served as CFO of Tomgrow, a VC-backed agrotech company, where he led strategic financial planning, strengthened internal controls, reduced reporting cycles, secured credit facilities, and positioned the company for growth and investor readiness.
Previously, Zilberberg was Financial Controller at Salaryo, a fintech company providing credit solutions to U.S. SMEs. He managed end-to-end financial operations, supported the company’s lending business, and played a key role in raising tens of millions of dollars in equity and debt financing. Earlier in his career, he served as Finance Manager at Lahav Green Mountains, where he led the financial execution of a $30 million acquisition and oversaw post-transaction restructuring following the company’s acquisition by Solegreen. Zilberberg began his career at Ernst & Young, auditing high-tech and financial services companies under US GAAP and IFRS.
Hamutal Yitzhak, CEO of Else Nutrition, stated that the company is excited to have Natie join the leadership team. Yitzhak added that Zilberberg’s experience building strong financial foundations and supporting scaling companies will be a key asset. Yitzhak also thanked Shay for his valuable contributions and wished him continued success.
Else Nutrition Holdings Inc. is focused on developing plant-based food and nutrition products for infants, toddlers, children, and adults. Its plant-based, non-soy formula is an alternative to dairy-based formulas. Since launching its Plant-Based Complete Nutrition for Toddlers, the brand has received testimonials and reviews from parents, gained retailer support, and achieved sales growth.
Awards and Recognition for Else Nutrition include:
“2017 Best Health and Diet Solutions” award at Milan’s Global Food Innovation Summit
#1 Best Seller on Amazon in the Fall of 2020 in the New Baby & Toddler Formula Category
“Best Dairy Alternative” Award 2021 at World Plant-Based Expo
Nexty Award Finalist at Expo West 2022 in the Plant-Based lifestyle category
During September 2022, Else Super Cereal reached the #1 Best Seller in Baby Cereal across all brands on Amazon
Contact:
Natie Zilberberg
Chief Financial Officer and Corporate Secretary
Source: Else Nutrition Holdings Inc.
