January 13, 2026 — Leads & Copy — Bragg Gaming Group has signed an agreement with SuomiVeto to provide its Player Account Management (PAM) platform and turnkey solution. SuomiVeto is a market entrant led by the founders of BetCity.nl.
The long-term agreement includes Bragg providing SuomiVeto with its PAM platform, a portfolio of casino games, a managed sportsbook, Fuze™ Player Engagement tools, and managed marketing and operational services.
The partnership aims to position SuomiVeto as a leading operator and Bragg as a supplier in the Finnish iGaming market, which is scheduled to launch for private operators on July 1, 2027, after the license application window opens in March 2026.
Bragg announced an AI transformation plan in January 2026, with the goal of becoming an AI-First company by 2027. The company is developing technology to assist operators in meeting regulatory requirements in Finland, using the “Bragg AI Brain” and working with Golden Whale to provide predictive modelling for monitoring player behavior.
The PAM platform includes features for personalization to help operators maintain player engagement within Finland’s proposed marketing and bonus restrictions. The platform uses AI-driven data to deliver content to player segments, facilitating retention strategies that comply with local standards.
Bragg is developing localized content through its internal studios, including Atomic Slot Lab and Indigo Magic, focusing on mechanics and themes preferred in the Finnish market. Distribution will be through the Bragg HUB, which allows deployment of certified titles through a single technical integration, intended to streamline market entry for international operators.
Bragg also supports operators in newly regulated markets, such as The Netherlands, where Bragg is a PAM provider with approximately 30% market share, and Brazil, where Bragg launched on January 1, 2025.
Finland, with a population of 5.6 million, is projected to see GGR in online gambling categories rise after the transition to a regulated environment. Experts estimate the 2027 online gambling market to be between €1.1 billion and €1.3 billion. The new regulatory framework includes a 22% GGR tax rate for licensed operators.
SuomiVeto’s founders previously directed Betcity.nl, which achieved a strong market position using the Bragg PAM and full turnkey solution after the launch of the Netherlands regulated market in October 2021.
Matevž Mazij, CEO of Bragg Gaming Group, said that the deal with SuomiVeto establishes a strong position for Bragg in Finland and underscores the company’s platform’s ability to deliver market-leading results.
Melvin Bostelaar, co-founder of SuomiVeto, said they are partnering with Bragg again after their journey with BetCity, citing Bragg’s technology and infrastructure.
Joey Singels, co-founder of SuomiVeto, said that their collaboration with Bragg in the Dutch market gives them confidence as they start a new venture in Finland.
About Bragg Gaming Group
Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) is an iGaming content and platform technology solutions provider. Bragg Studios offers casino game titles using data-driven insights from in-house brands including Wild Streak Gaming, Atomic Slot Lab and Indigo Magic. Its content portfolio is complemented by titles from studio partners under the Powered By Bragg program. Games are distributed via the Bragg HUB content delivery platform and are available exclusively to Bragg customers. Bragg’s PAM technology powers iCasino and Sportsbook brands and is supported by managed, operational, and marketing services. Bragg is licensed in over 30 regulated iCasino markets globally, including in the U.S., Canada, LatAm and Europe.
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Source: Bragg Gaming Group
